This French Supermarket Chain Came Up With A Brilliant Food Campaign

Every year, more than 300 million tons of fruits and vegetables are thrown away in the world from Kenya to Canada. Shockingly, the main reason for this is a very strict set of standards for how food is supposed to appear. As a result, perfectly good food that happens to look a little weird and unsightly is thrown out.

Back in 2014, the European Union declared that year the European Year Against Food Waste. Intermarché, the third largest supermarket chain in France, took to the challenge with gusto and came up with this brilliant campaign to reduce food waste in the country, and they managed to save consumers money in the process. See how they accomplished this incredible result below!

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